Error loading page.
Try refreshing the page. If that doesn't work, there may be a network issue, and you can use our self test page to see what's preventing the page from loading.
Learn more about possible network issues or contact support for more help.
Advanced
Title details for Strategic Marketing in Tourism Services by Rodoula H. Tsiotsou - Available

Strategic Marketing in Tourism Services

by Rodoula H. Tsiotsou
Ronald E. Goldsmith
ebook
Read a sample Read a sample

Tourism services all over the world currently face rapid changes due to market globalization, intensified competition and the dynamic evolution of new technologies. Moreover, it is expected that tourism will be one of the industries that will be most affected by the current recession. The long-term success of tourism services in such a fierce competitive and financially difficult environment depends not only on being able to satisfy customers' needs and desires, but to strategically respond to current global challenges. Therefore, strategic marketing becomes a necessary practice in contemporary tourism services firms. Strategic Marketing in Tourism Services focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. The book presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism. Furthermore, it presents the strategic responses of each tourism sub-sector—hospitality, air transport, tour operation, travel agencies and the tourism destinations—from various countries around the world.

Expand title description text
Publisher: Emerald Group Publishing Limited

Kindle Book

  • Release date: June 22, 2012

OverDrive Read

  • ISBN: 9781780520711
  • Release date: June 22, 2012

EPUB ebook

  • ISBN: 9781780520711
  • File size: 5460 KB
  • Release date: June 22, 2012

Formats

Kindle Book
OverDrive Read
EPUB ebook

subjects

Business Management Nonfiction Economics

Languages

English

Tourism services all over the world currently face rapid changes due to market globalization, intensified competition and the dynamic evolution of new technologies. Moreover, it is expected that tourism will be one of the industries that will be most affected by the current recession. The long-term success of tourism services in such a fierce competitive and financially difficult environment depends not only on being able to satisfy customers' needs and desires, but to strategically respond to current global challenges. Therefore, strategic marketing becomes a necessary practice in contemporary tourism services firms. Strategic Marketing in Tourism Services focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. The book presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism. Furthermore, it presents the strategic responses of each tourism sub-sector—hospitality, air transport, tour operation, travel agencies and the tourism destinations—from various countries around the world.

Expand title description text
Business Management Nonfiction Economics